Walmart is the only retailer that is MATCHING Black Friday ads (on identical products).
This is straight from the press release..."Walmart is kicking off three days of savings, typically reserved only for the Friday After Thanksgiving, on this seasons' must-have holiday gifts, including the strongest “price match” guarantee in the market. In fact, Walmart is one of the only retailers that will price match competitors’ ads on “Black Friday.” Customers simply bring in competitors’ ads and Walmart will match the price of any identical product right at the register, making Walmart the easiest place to save this holiday season."
To read the entire press release, go to http://walmartstores.com/pressroom/news/10486.aspx
-Alicia :-)
